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The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life | 
 enlarge | Authors: John Assaraf, Murray Smith
Publisher: Atria
Category: Book
List Price: $25.95
Buy New: $16.13
You Save: $9.82 (38%)
New (44) Used (15) from $15.94
Rating:  69 reviews
Sales Rank: 1078
Media: Hardcover
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 6.3 x 1.2
ISBN: 1416561994
Dewey Decimal Number: 658.409
EAN: 9781416561996
ASIN: 1416561994
Publication Date: May 20, 2008
Availability: Usually ships in 1-2 business days
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Product Description
A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success. In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment. Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies. Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.
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| Customer Reviews: Read 64 more reviews...
 I guess Im gonna find out in 30 days.... October 9, 2008
Here is a review that wasnt written by one of the authors in the self help author circle.
The way I found this book to be written was clear, concise and to the point and did an excellent job decribing the how and why scientifically all this is supposed to work on a quantum mind level. I suppose I buy that. I have seen things like that in my life. But I also have doubts, as I am a poker player.
After the world series of poker was won in 2005 we all knew who the winner was. Fossilman was the guys name. It takes incredible skill AND amazing luck to win the world series of poker. With over 20,000 entrants the chances of being the last one standing is pretty small indeed, skill non withstanding. Many of the top pros just dont have the cards go thier way as dictated by chance. You can be standing there in an all in situation against a pro (those that play or watch poker on cable know what Im talking about) and you are subject to random chance as the cards are drawn off the deck. If you flop the set you stay, if not, youre out and you go home. This sends many pros home and many ameteurs who do not possess the pros skill end up eventually winning the WSOP. In 03 a guy won that played for several years and entered in a contest online to get a seat at the WSOP(World Series of Poker) and won the whole thing. Astronomical odds. But someones gotta win, and there is going to be someone left standing at the end of the World Series of Poker, just as there is a 1 in 80,000,000 million multi state lottery winner. Anyway, watching the rerun tape of the WSOP (that I knew Fossilman won) I watched him win improbable hand after stunning just made the card he needed at the last second hand. Knowing he would be the eventual winner let me marvel at the raw luck this guy was enountering as he knocked off person after pro after guy, weaving his way through the tables knocking off his opponents to end up being the winner.
And thats my point. These two guys (authors) that wrote this book. Could it be that they were just two lottery winners of life that just so happened to be 2 out of 200,000,000 people that were at the right place at the right time every time like the guy that kept winning hands at the WSOP? Given a big enough population size, statistics dictate that there will be through random chance several SEVERE winners out of 200,000,000 non winners. There are 300,000,000 million people in the United States, 90% of which live check to check. Then there are these two guys that just so happened to win at everything they did and they became rich.
Perhaps the error of these two authors was to turn around and personalize statistical odds and think they could develop a system that could include the other 200,000,000 people that didnt win in their winning circle. But the problem with that is that capitalism is by nature a pyramid. The wealthy few exist at the top help up by the base of the majority of the others through services and the manufacture of goods.
Lets say everyone in America got a check from the government for 10,000,000 million dollars. Inflation non withstanding, what would happen? WOOOOO! Im a multi millionare! Youd want to be tended to, to buy stuff, be pampered, go on vacation. But why would the guy at the hotel serve you? He got a check for 10,000,000 too. So did the janitor. So did the pilot of the plane. No one is working, they all expect to be waited on as they are now rich. No one is building, manufacturing, producing food, everyone quits thier jobs. Suddenly if everyone has money, no one wants to work as THEY expect to be waited on. Suddenly the money is worthless, and we are back to trading beans. Not everyone can win and be rich.
Good book, good science behind it, I just decided to throw on a pair of horns and make the case for the other side. I guess Im going to find out if this really works within the next two months as I am going to do this every day.
Good luck people. And yes, I gave this max stars cause at least it got my hope up. We will see if it delivers: me sitting in my own house with a mercedes and Range Rover in the garage.
Read this book before getting MBA! October 4, 2008
Excellent! This book allowed me to get out of the business that I spent a few years unsuccessfully trying to perform a CPR on and to get involved (successfully) with the business that I would never even attempt to join before I read this book! I literally force everybody on my team to study this book and also The Four Hour Work Week. Success in small business is more achievable than most of business owners think and "small" business can generate rather "big" money turned out!
The book addresses probably all of the aspects of small business development and the most important lesson that it teaches - it's not the business that fails, it's the business owner's inability to run it successfully.
I have a university degree in economics and most of the stuff this book has I didn't hear from my professors about. The matter of fact I think this book gave me more helpful information about how to run my business than four years in college!
 Creating the right mindset October 1, 2008
I really enjoyed this book. As an entrepreneur, it can be challenging to keep a positive mindset and focused on one's goals and reasons for being in business in the first place. This book does a great job of explaining the laws of attraction, gestation, and action. What I took away is primarily the vision, visualization, and affirmation work that I'm incorporating into my morning routine after meditation. I can't speak for it's effectiveness quite yet; however, I do feel my mindset is more focused.
The chapters on elevator speeches, unique selling proposition, ideal customer, and benefits were very helpful. There are 1000's of books on those subjects and I believe the authors here do a superb job of making these concepts more accessible and useful.
I believe the weakness of the book is action. While the book speaks of the necessity of action, the exercises are really about developing one's mindset. Perhaps it's the chapter that gets into marketing where this is more glaring. Even the recommended reading doesn't give one much to go on. Perhaps adding Guerilla Marketing for Consultants would help complete the program. The information on creating a compelling advertisement is very useful and concise.
Overall this book attempts much and succeeds.
This Book Does Have the Answers! September 26, 2008
This Book is life changing for those that are willing to follow the steps. The business knowledge is incredible and makes you look at the things that so many business owners pass over because they are working in their business instead of on their business.
Greg D'Amico
CEO Efficience
Very Interesting Book September 21, 2008
I'm really enjoying the book. Although, I will warn, that it is more for those who already have a business then for those just starting one but it is still very helpful for motivation and creating a plan. I still highly recommend it.
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